From vision to impact: building a platform for Australia’s innovators
The task
In 2022, venture capital firm Skalata set out to do more than fund startups. It wanted to build real connections with founders and establish itself as a leader in the startup space.
At the time, Skalata’s content was limited to a standard news page—a solid start but not enough to showcase its expertise. The opportunity was clear. With deep industry insights and a front-row seat to the challenges founders face, Skalata had valuable knowledge to share.
But this was about more than visibility. Skalata’s broader ambition was to help shift Australia from a resource-heavy economy to a knowledge-driven one, where ideas and innovation fuelled growth.
So, how could content drive this vision forward?
The work
Enter KnowHow.
KnowHow wasn’t just another publication. It was a platform with purpose, designed to educate, support and inspire founders at every stage of their journey.
I helped bring KnowHow to life, developing a content strategy that turned insight into action while positioning Skalata as a trusted partner in the startup ecosystem
Strategic approach
To make KnowHow truly valuable, I built a content strategy around five key pillars:
-
Industry insights
Sharp analysis of trends shaping the startup landscape.
-
Founder mindset
Practical advice on mental resilience, motivation and decision-making.
-
Emerging technologies
Deep dives into Web 3.0, AI and disruptive innovations.
-
Practical playbooks
Step-by-step guides on pitching, scaling and startup operations.
-
Market strategy
Insights on finding the right market fit and building for sustainable growth.
This approach blended inspiration with utility, ensuring every piece of content was actionable, engaging and designed for founders navigating a fast-moving space.
A content ecosystem
Building KnowHow wasn’t just about publishing articles. It was about creating real connections with the audience.
I worked closely with founders, interviewing them to bring their journeys to life. Their stories became the heart of KnowHow—relatable, insightful and deeply actionable.
But KnowHow didn’t stop at the website. I ensured its content became a strategic tool across Skalata’s ecosystem, powering LinkedIn campaigns, newsletters and investor communications.
The result? KnowHow evolved from a publication into a high-impact content engine, amplifying Skalata’s reach and authority.
The results
KnowHow made a tangible impact, helping Skalata reach more founders, strengthen its industry presence and build a valuable content ecosystem.
Enhanced engagement
A growing audience of founders and stakeholders led to increased website traffic and newsletter sign-ups.
Thought leadership
By delivering high-value, founder-focused content, KnowHow positioned Skalata as a trusted industry voice.
Ecosystem growth
KnowHow gave founders the insights and resources to navigate their startup journeys, supporting Skalata’s broader mission of fostering a knowledge-driven economy.
At its core, KnowHow became more than just a content platform. It helped Skalata extend its reach, deepen engagement and create a lasting resource for Australia’s startup community.