About me
Speak to people. Not just audiences.
Words aren’t just words. They shape how we connect, understand and see ourselves in the world. The right ones create meaning. The wrong ones? Just more digital clutter.
I’m Tom, a Content Marketing Specialist who believes content should speak to people, not at them. Strategy and storytelling aren’t opposing forces—they work together to capture real challenges, real moments and real people. Whether it’s SEO-friendly web content, thought leadership that actually leads or brand storytelling with a heartbeat, I turn complex ideas into something sharp, relatable and worth engaging with.
Because content isn’t just about being seen. It’s about making people feel seen.
My bread and butter
Copywriting and brand voice
Finding the right words so your brand sounds like you—not a jargon generator. Because if it doesn’t connect, it doesn’t convert.
Brand storytelling and thought leadership
Helping brands sound as sharp as they are. Thought leadership isn’t about talking louder—it’s about saying something worth listening to.
Content strategy and execution
Great content doesn’t happen by accident. I build strategies that give every word a job to do—so nothing just fills space.
SEO and UX writing
Writing that speaks to search engines and actual humans. Because ranking high means nothing if no one sticks around.
Social media and engagement
Turning digital spaces into conversations, not just broadcasts. Because the best brands don’t just show up—they spark something.
Performance and analytics
Creativity gets the spark going—data keeps the fire burning. I use insights to fine-tune content so it works harder and smarter.
How I see it all
Good content pulls its weight. It sparks conversations, builds trust and moves people to act. If it’s not doing any of that, you’re wasting precious real estate.
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Speak to people, not just audiences. Connection builds trust
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Every word should earn its place—no filler, no fluff.
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Challenge assumptions, dig deeper and make content matter.
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Even the most technical topics should feel fresh, engaging and effortless to understand.
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Content should serve the reader, not just the brand.
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Stay sharp, ask better questions and never stop learning.
Good content doesn’t just fill space, it makes people feel understood. It speaks to them, not at them. The best content captures real challenges, real moments and real people. Audiences should be able to see themselves in every word, picture and frame.
Want to see how that comes to life? Explore the projects I’ve worked on or browse my writing samples below.